
2025 EXECUTIVE PROGRAM
Vision 2030:
Defining the Future of Skilled Nursing
Where do you envision your organization in 5 years? How are you planning to get there? LTC 100 will answer those questions, boldly envision the future of skilled nursing, and inspire purposeful, out-of-the-box thinking on your business. Whether your top priority is becoming your own MA plan or simply pursuing an unwavering commitment to quality care, this year’s program will be your source for great ideas and inspiration.
Sunday, May 18
11:00 am - 5:30 pm
Recreation Experiences
A selection of immersive, complimentary recreation experiences are included in your attendance.
► Attire: Casual
► Registered spouses/guests can also join
5:30 - 7:00 pm
Beach Breeze
Opening Reception
Everyone at LTC 100 comes together for this first official all-attendee gathering on the beachfront.
► Attire: Resort Casual

Monday, May 19
7:00 - 8:00 am
Breakfast
8:00 - 8:15 am ▢ Opening Session
LTC 100 Report: The Winds of Change
The skilled nursing industry in five years from now will look very different than the skilled nursing industry of five years ago. LTC 100 Managing Director Tim Craig opens this year’s program with a forecast of where healthcare is heading and how we must adapt to remain relevant, including the need to embrace acuity, leverage technology, and promote our value across the healthcare continuum.
8:15 - 9:15 am ▢ CEO Panel
Vision 2030: Defining the Future of Skilled Nursing
We’re taking on critical questions facing every SNF in the nation: What should our role be in a rapidly evolving care-delivery landscape, and how can we maximize our value in the eyes of our upstream stakeholders? Our discussion will focus on core strategic areas essential to our success in the coming decade, including:
- Are we the high-acuity solution to LTAC-, IRF- and IP-replacement?
- Is it time to bifurcate our business between rehab and long term care?
- Should we establish a new standard of quality (before someone imposes it on us)?
- Are we better served collaborating with, or fighting against, managed care?
- What is it going to take to attract a steady pipeline of clinical talent?
- How should we view community-based care – as a threat or opportunity?

Tim Craig
Moderator
Managing Director
LTC 100

Leigh Ann Barney
President & CEO
Trilogy Health Services

Gary Blake
Co-Founder & CEO
Creative Solutions in Healthcare

Steve Flatt, PhD
CEO & Inside Director
NHC - National HealthCare
Corporation

Lauren Murray-O’Donnell
COO
Genesis HealthCare
9:15 - 10:00 am ▢ General Session
One-on-One with Mark Parkinson
The New Washington Agenda:
What it Means for Post Acute Care
Conventional wisdom in D.C. suggests regulatory scrutiny will wane under the new Administration. But so far nothing about this second Trump term is shaping up to be conventional. LTC 100 Managing Director Tim Craig sits down with longtime AHCA leader Mark Parkinson to game out Washington’s new healthcare policy agenda and the impact on the senior care sector, including:
- Medicaid: Impending cuts and what they could mean for skilled nursing
- CMS: Priorities and power in a post-Chevron era
- Medicare Advantage: Appetite in Washington for installing guardrails
- SNF Inspections: Assessing risk-based surveys and other changes
- Value Based Care: Outlook for shared savings and owning risk
- Image Crisis: Provider and association roles to shift the narrative

Mark Parkinson
Principal
American Health Care Association and the National Center for Assisted Living (AHCA/NCAL)
10:00 - 11:30 am
Speed Meetings
This series of carefully curated, one-on-one meetings focuses on strategic business solutions. Based on a model of rapid-format interactions, each individual schedule has eight meetings (each lasting eight minutes).
New in 2025: Bi-directional selections, whereby providers and suppliers both participate in the meetings-request process.

11:30 am - 12:30 pm
Lunch
12:30 - 12:45 pm ▢ General Session
LTC 100 Report - Paradigm Shifts in the Healthcare Workforce
We’re synthesizing labor data and trends to predict how the workforce-economy will change dramatically in the next decade and how it will impact the SNF sector.

Tim Craig
Managing Director
LTC 100
12:45 - 1:15 pm ▢ General Session
Creating Career Pathways for Skilled Nursing
This Maryland organization will share how to achieve an 82% retention rate by attracting underemployed individuals into nursing careers by offering training, job placement, housing, transportation and childcare.

Barb Clapp
CEO
Dwyer Workforce Development
1:15 - 1:30 pm ▢ General Session
Successfully Navigating the Red Tape of Immigration
This Minnesota-based provider, which has recruited 25% of its nurses from the Philippines, will share how an in-house agency and good legal counsel can bring about a steady supply of RNs.

Rob Lahammer
VP Engagement & Advocacy
Presbyterian Homes and Services
1:30 - 1:45 pm ▢ General Session
Re-Aligning Medical Directors to Meet Value-Based Priorities
This Midwest operator will show how to create clinical alignment with Medical Directors by re-drafting contracts to focus on rounding requirements, QAPI, and value-based priorities.

Andrew McNamara, MD
CMO
Trilogy Health Services
1:45 - 2:00 pm ▢ General Session
Turning Nursing School Debt into a Loyalty Lever
This FinTech startup has developed a novel approach to sourcing nurses, whereby employers contribute to a nursing student’s loan debt in exchange for greater loyalty, better retention and lower costs.

Tess Michaels
CEO & Founder
Clasp
2:00 - 2:45 pm
Break
2:45 - 3:45 pm ▢ Concurrent Spotlight Sessions
Spotlight on Medicaid
We’re shining a light on some of the most inventive ways to tackle Medicaid issues, including rate increases, the growth of Managed Medicaid and the shift to PDPM.
Advocating for Increased Medicaid Rates: The Role of Private Lobbyists
One Kansas-based provider shares how the one-two punch of teaming with state associations and private lobbyists can move the needle significantly on Medicaid rates.

Stuart Lindeman
President & CEO
Mission Health Communities

Mark Dugan
President
Dugan Consulting Group
Medicaid PDPM Case Mix Index: Best Practices for Mastering the Transition
As states shift to PDPM, we’re highlighting key strategies providers need to consider, including MDS coding accuracy and anticipated impacts to staffing and quality measures.

Steven Littlehale
Chief Innovation Officer
Zimmet Healthcare Services Group
Partnering with States on Bespoke Medicaid Models
This Connecticut-based SNF is a behavioral-health pioneer and will outline the business model of its facilities designed for previously incarcerated, high-acuity patients across New England.

Chris Wright
Chairman of the Board & Co-Founder, iCare Health Network
Spotlight on Life Plan Communities
We’ve identified three distinct strategies for Life Plan Communities to consider when it comes their skilled bed portfolios.
Doubling Down on Direct-Admit Rehab
This California-based Life Plan Community will show how a SNF-bed portfolio can still very much be a differentiator, a source of growth, a lead generator and a winning strategy.

Michael Scates
VP Healthcare Operations
HumanGood
Outsourcing SNF Care to a For-Profit Partner
This Maryland-based Life Plan Community will show how outsourcing an entire SNF building to a for-profit partner can be a winning model for everyone involved.

Douglas Leidig
President & CEO
Asbury Communities
Skilling in Place in the IL Setting
Leaders in the Hospital-at-Home movement will describe the benefits of a “SNF-in-Place” concept, along with the transformative impact it could have on the Life Plan business.

Maulik Majmudar, MD
Chief Medical Officer
Biofourmis
Spotlight on Workforce
We’re shining a light on some of the most inventive ways to tackle our workforce challenges.
Creating Highly Efficient Scheduling through “Staffing Pods”
This Utah provider will show how to cut agency and save millions using a pod of “staffers” (all remote) who manage schedules and dispatch nurses to buildings to cover callouts.

Michael Cohen
CEO
Sandstone Healthcare Group

Alex Bejar
COO
Sandstone Healthcare Group
Optimizing Labor Management through Third-Party Contracting
This Illinois Life Plan Community will share how the outsourcing of labor management can help eliminate agency, improve communications, manage overtime, right-size HPPD and boost morale.

Amy LaCroix
COO
Lutheran Life Communities

Matt Strange
Founder & Principal Consultant
1532 Strategy
Tapping into Workforce Grants: How For-Profits Can Get in on the Action
This Michigan-based SNF landed a $38M grant, and they’ll show how you can, too. They’ll outline the grant process and show how it’s impacting recruitment, development and turnover.

Amy La Fleur
SVP Operations
Ciena Healthcare

Joyce Turner, RN
Director of Business Innovation & Strategic Planning, Ciena Healthcare
3:45 - 5:30 pm ▢ General Session
LTC 100 Innovation Lab
State-of-the-Art Rehab Technology
As more SNFs across the nation move into high acuity rehabilitation services for their short-stay populations, LTC 100 is showcasing emerging technology on the forefront of this business, with a hard look at cost, reimbursement and ROI.
Part I: The Economics of High-End Rehab
The ability to offer patients the very latest in high-end rehab technology can be a major point of differentiation for a skilled nursing business. But this type of technology does not come cheap. So to understand if, where and how this makes sense for the future positioning of your organization, our panel of transitional care experts will break down the business considerations of investing in advanced rehab services, including market need, volume thresholds, reimbursement levels and staffing considerations.

Susan Coppola
(Moderator)
Advisory Specialist
Sabra Health Care REIT

Tim Fields
Co-Founder & CEO
Ignite Medical Resorts

Rob Heitz
President
Heitz Technologies
Part II: Demo Lab
We’re showcasing six emerging rehab technologies in a forum designed for executive interaction. Meet the manufacturers, kick the tires and learn how to integrate high-end rehab technology into your organization.

Advanced Gait Training
The Andago by Hocoma is among the most advanced overground gait therapy systems on the market. It addresses gait and balance training for patients with walking or balance impairments, and can serve as a show piece in a rehab environment.
Presenter: Rob Heitz, President, Heitz Technologies


Robotic Therapy
This upper extremity robotics module called ROBERT (by Life Science Robotics) simulates complex movements, isolated exercises (in seated and lying positions) or simply activities of daily living. Its mobility affords the option of serving patients in a facility or at bedside.
Presenter: Lasse Bindslev Larsen, Clinical Project Manager, Life Science Robotics


High-Velocity O2
The HVT 2.0 by Vapotherm is oxygen therapy that facilitates breathing for acutely ill patients, including those with hypercapnic retention. It is considered more efficient than High-Flow Nasal Cannula because it flushes the upper airway at a faster rate.
Presenter: Jessica Whittle, MD, PhD, CMO, Vapotherm


Wound Healing
The VHT wound care system by Vaporox treats hard-to-heal-wounds in a process called Vaporous Hyperoxia Therapy (or vapor mist through low-frequency ultrasound). It is FDA-cleared to treat nine types of major skin wounds.
Presenter: Trey Fricke, VP Sales & Marketing, Vaporox


Virtual Rehab
The XR Therapy System by Neuro Rehab VR is a fully mobile virtual reality-based technology with applications for a wide range of rehabilitation, including upper and lower extremities, chronic pain, anxiety, cognition, balance and ADLs.
Presenter: Veena Somareddy, CEO & Co-Founder, Neuro Rehab VR


Cycling Therapy
The OmniTour™ Virtual Exercise Experience delivers immersive virtual outdoor cycling landscapes that boosts patient engagement and outcomes. By seamlessly connecting with multiple OmniCycle® Connect devices, OmniTour enables group therapy options that improve care efficiency and encourage socialization.
Presenter: Amy Hobbs, VP & General Manager, Accelerated Care Plus

6:30 - 9:00 pm
Summer Vibes
Reception & Dinner
Casual comfort is how we’re ushering in summer, with live music, farm-to-table fare and a very chill vibe.
► Reception: 6:30 - 7:15 pm
► Dinner: 7:15 - 9:00 pm
► Attire: Resort Casual

Tuesday, May 20
7:00 - 8:00 am
Breakfast
8:00 - 8:50 am ▢ General Session
Unlocking The Medicare Advantage Value Equation
The growth of Medicare Advantage is an existential threat to skilled nursing facilities. Frequently defined by poor rates, punitive UM practices, and routine denials, the relationship between SNFs and MA Plans has reached a dysfunctional low. But it doesn’t have to be this way. Through a greater understanding of how MA plans work and what motivates their actions, providers can start to build healthier relations, craft better contracts and generate more negotiating leverage. We’re taking an up-close look at the Medicare Advantage business model to understand:
- How MA manages (or doesn’t manage) post acute spend
- Why it’s essential for providers to understand Medical Loss Ratio
- What performance metrics MA plans value most

Anne Tumlinson
(Moderator)
CEO & Founder
ATI Advisory

Steve Fogg
CFO
Marquis Companies

Iliana Grever, MD (INVITED)
Medical Director
WellMed Medical Management (Optum)

Lisa Leveque
VP, Strategic Alignment & Care Transformation; Director of Contracting/Payer Relations, Bandera Healthcare (Ensign Group Affiliate)

Mona Siddiqui, MD
SVP
Highmark Health
8:50 - 9:20 am ▢ General Session
Creating Leverage in MA Negotiations
Three provider organizations will share successful strategies for generating higher reimbursements rates from MA plans.
Larry H. Miller Senior Health: Contracting Custom Bundles for the PAC Episode
Utah’s leading transitional care organization has contracted with an MA plan in Las Vegas for a capitated bundle for the full post-acute episode. They’ll share how they negotiated the deal and what it takes to operationalize a capitated clinical model.

Joseph Walker
President
Hill Valley Healthcare: Creating Opportunities through Specialty Programs
This multi-region SNF has built a specialty care strategy gaining traction with MA in West Virginia. They’ll share how they manage the plan’s COPD members with pulmonary physiologists, what it takes to drive down RTH, and how they’ve negotiated better rates.

Austen Arnesen Director of Managed Care
PACS: Walking Away from Unsustainable MA Reimbursement Rates
The nation’s second largest SNF is testing a contentious payer strategy: Walking away from toxic MA contracts. They’ll describe how the relationship went south in the first place, what drove them to decide to “play chicken”, and how they ended up with a favorable outcome.

Kelly Colvin Jenks
VP Managed Care
9:20 - 10:20 am ▢ General Session
New Frontiers: Emerging Opportunities for Skilled Nursing Facilities
We’ve identified several new growth opportunities for enterprising SNF organizations, from value-based care to newly emerging models. Presenters will emphasize the economics of each respective idea, including staffing considerations, reimbursement, and the contribution to the organization’s bottom line.
The New TEAM Bundle: Is This the Next Big Chance for Upside Risk?
A new mandatory acute bundle goes live Jan. 1, 2026. But the opportunity for SNFs is now! This session will serve as a playbook for how to approach health systems with proactive solutions to manage cost and quality for the 30-day episode post hospital discharge.

Brian Fuller
Managing Director
Value-Based Care Design
& Delivery, ATI Advisory
iSNP Consortiums: A New Iteration of Provider-Led MA Plans
A half dozen Indiana SNFs are standing up a new iSNP model based on a larger pool of members and a 51% ownership stake. Architects of this JV will share the upside/downside risk and show how seamless data exchange will be critical to success.

Zachary Cattell
Chief Strategy & Legal Officer CarDon & Associates
Geri-Psyche Hospital: Making the Leap into High-Acuity Behavioral Health
This Southeast SNF provider is opening an acute-license Geriatric Psychiatry Hospital. In this business strategy overview, they’ll show how it fills a market need, broadens their services, expands the range of BH patients they accept, and opens new revenue channels.

Steve Nee
CEO
Diversicare Healthcare Services
Bed Reservations: The Ultimate Preferred Provider Arrangement
Large Academic Medical Centers are reserving beds in this fast-growing SNF organization in partnerships that not only decant the hospitals but also increase the clinical capabilities on the post-acute end, including advanced cardiac, pulmonary, trach, vent and dialysis.

Andrea Gele
VP Case Management
Marquis Health Services

Marlene Sheehy
VP Strategic Development
Marquis Health Services
Dementia-Patient Rehab: Honing the Short-Stay Behavioral Skill Set
This Illinois skilled nursing facility has embraced a short-stay dementia-care strategy through a model that co-mingles short- and long-stay patients in “neighborhoods”, optimizes labor management and leads to higher per-diem reimbursement rates.

Amy LaCroix
COO
Lutheran Life Communities

Matt Strange
Founder & Principal Consultant
1532 Strategy
High-Needs ACO REACH: Partnering with Physicians on Risk Sharing
This Virginia-based SNF has partnered with a physician-led ACO for the management of its high-acuity long term care residents. They’ll discuss the model’s capitated PMPM payment structure, along with the quality measures required for shared savings.

Honor Chriscoe
Director of Operational Initiatives & Support
Commonwealth Care of Roanoke

Keith Persinger
ISNP COO & CEO ACO Reach
Provider Partners
10:30 - 11:15 am
Break
11:15 am - 12:00 pm ▢ Keynote
Keynote: Heather McGowan
"The Workforce of the Future"
The Fourth Industrial Revolution is here. And with it comes two stark realities: One, technology will greatly enhance human potential. And two, our relationship with work will forever change. In this data-rich keynote, renown workforce development expert Heather McGowan shows how organizations must adjust to this new reality by redesigning work to unleash greater human potential. Her insightful and inspirational message emphasizes a continual process of adaptation whereby employees feel more fulfilled, leaders are more effective, and companies are better positioned for success.
About Heather
Heather McGowan is an innovator and big thinker by nature. She helped design the curriculum for the first undergraduate college of innovation (at Jefferson University) and serves on the advisory board of NY-based cultural consultancy Sparks and Honey. Her writings include “The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work” (2020) and “The Empathy Advantage: Leading the Empowered Workforce” (2023).

12:00 - 12:50 pm
Lunch
12:50 - 2:10 pm ▢ General Session
LTC 100 Think Tank
Strategies to Influence the Consumer Perception of Nursing Homes
The current narrative on nursing homes is dominated by negativity. To reverse this narrative – and get credit for our accomplishments – SNFs must proactively perpetuate a message of positivity. This Think Tank session is the roadmap for how to get there. It is the culmination of six months of research co-produced by LTC 100 and Jarrard Inc., and is designed to empower leaders with insights and tools to optimize the positioning of SNFs among a critical healthcare stakeholder: the consumer. We will:
- Analyze the current state of consumer perception.
- Discuss the most effective means of influencing consumer perception.
- Develop a consistent script that we can collectively communicate throughout our communities and across the country.
All attendees will receive a proprietary executive report called The Playbook for Influencing Consumer Perception of Nursing Homes.


Tim Craig
Managing Director
LTC 100

Dan Schlacter
VP Health Services
Jarrard, Inc
2:30 - 6:00 pm
Recreation Experiences
A selection of immersive, complimentary experiences are included in your attendance.
► Casual Attire
► Registered spouses/guests can also join
6:30 - 9:30 pm
Disco Nights
Reception & Dinner
Part 70s nostalgia, part Studio 54, this DJ/dancefloor evening will bring out the disco fever in everyone!
► Reception: 6:45 - 7:30 pm
► Dinner: 7:30 - 9:30 pm
► Attire: Cocktail Attire (jacket for men; dressy attire for women)

Wednesday, May 21
7:00 - 8:00 am
Breakfast
8:00 - 9:30 am ▢ General Session
LTC 100 Shark Tank
Innovative Technology Transforming the Skilled Nursing Sector
Early-stage companies will pitch SNF-specific technologies to a panel of tech-friendly provider “Sharks”, who along with the audience will vote on their favorite. Technologies will be judged on innovation, scalability, and ROI. And while all presenters will reflect the next generation of transformative technology, only one will be crowned “The LTC 100 Most Innovative SNF Technology of 2025”.
SHARKS:
EMCEE:

Susan Coppola
Advisory Specialist
Sabra Health Care REIT

Jess Dalton
Chief Strategy Officer & President, Long Term Care, Larry H. Miller Senior Health

Tom McClelland
VP & Chief Technology Officer CarDon & Associates

Ray Thivierge
Owner
Loadstar Advisor
Infection Screening (by AION Biosystems)
-
The Technology: A continuous monitoring system that uses a wearable sensor called TempShield.
- The Solution: Through early detection of changes in body temperature, it identifies infections before symptoms appear, thereby reducing incidents of sepsis and preventing readmissions.

Samara Barend
CEO
AION Biosystems

Rhonda Dempsey, RN
SVP & CNO
Trilogy Health Services
Patient Monitoring (by Inspiren)
- The Technology: A resident-safety platform built around a wall mounted continuous monitoring device called “AUGI”.
- The Solution: Through the use of continuous video monitoring and AI, it detects falls, issues alerts and reduces staff interventions.

Michael Wang
Founder & Chief Clinical Officer, Inspiren
Early Respiratory Assessment (by Accelerated Care Plus)
- The Technology: Software that proactively identifies pulmonary dysfunction with objective data that helps clinicians with treatment plans and documentation to support reimbursement.
- The Solution: The ACPlus Respiratory Assessment, along with a spirometer and an iPad, can identify undiagnosed respiratory deficits and help ensure the accuracy of PDPM pulmonary coding.

Amy Hobbs
VP & General Manager Accelerated Care Plus

Kami Horsman
AVP Rehabilitation Services
NHC - National HealthCare Corporation
Voice-Based Companionship (by Meela)
- The Technology: An AI-enabled phone-based platform designed to simulate companionship.
- The Solution: Through proprietary learning technology, it customizes conversations between Meela and residents on topics like current affairs, appointment reminders and connecting with family.

Josh Sach
Founder & CEO
Meela

David Finkelstein
CIO
RiverSpring Living
Lung Fluid Detection (by Sensible Medical)
- The Technology: A wearable, tethered device call ReDS that uses radar frequency for the detection of lung fluid in CHF patients.
- The Solution: The system’s remote dielectric sensing takes 90 seconds to generate a lung-fluid assessment with an accuracy comparable to a CT scan.

John DeChellis
EVP, US
Sensible Medical

Daniel Bensimhon, MD
Medical Director Advanced Heart Failure & Mechanical Circulatory Support Program, Cone Health